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PAY-PER-CLICK (PPC)

Your no.1 goal when marketing or advertising your business online is to generate as much traffic to your website as possible. In this respect, PPC advertising is a fantastic way to not just acquire traffic, but to also start immediately funneling that new traffic into qualified sales leads and conversions.

How PAY-PER-CLICK Works?

We discover what keyword combinations people usually use to discover businesses just like yours. We then pay to use these keyword combinations in paid ad links which are guaranteed to appear at the top of relevant search engine results.

You will appear in the top search results whenever a Google user searches for goods or services similar to those which you provide. The key thing to remember, is that your business will be required to pay Google whenever someone actually clicks on one of those links, hence the term, pay-per-click.

How PPC helps new customers discover your business?

When attempting to drive more traffic toward a website or landing page, businesses will usually do so by attempting to discover what keyword combinations their target audience usually uses to discover services such as theirs in the first place. Such keyword combinations will then be incorporated into on page text, headings, and meta tags. This way, websites will appear organically higher in relevant search results.

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Google adwords to generate instant traffic

Google AdWords is an online advertising program that uses a combination of keywords and Pay-Per-Click to make the advertiser’s website link appear at the top of the search result listings. The AFSHAHIN PPC team in Toronto will run your AdWords campaign from beginning to end. We will perform a thorough keyword analysis to make sure we include the best possible keywords in your ad. We will also keep a close watch on what your competitors are doing so that we can make sure you have the edge.Our job is far from over when your ad has been placed. As the traffic to your site steadily grows, we will analyze where your visitors are coming from, how much of your daily AdWords budget is being spent and how many users are spending time looking around on your website. Using the results, we can work on converting more visitors to users and planning future campaigns.
TURN YOUR ADVERTISING INVESTMENT INTO PROFITS

Unlike other marketing initiatives, SEO is quantifiable. SEO will generate leads for your business. Return on your investment is measured by the analysis of data and metrics, such as contact form submissions and phone calls to derive actionable takeaways. Our Google Ads Advertising solutions track both metrics and analytics so you can base your business decisions on solid data, rather than instinct and assumptions.

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HOW WE OPTIMIZE PAY-PER-CLICK ADVERTISING FOR YOUR BUSINESS

Of course, pay-per-click advertising is a lot easier in theory than it is in practice. Are, for example, your competitors already employing a similar pay-per-click strategy? If so, implementing a successful PPC advertising campaign is still possible. However, you will need professional support by SEO and web marketing experts such as ourselves, in order to discover and bid for the most effective keyword combinations at auction.

You will then need help devising a way for links to your own landing pages to appear separately from those of your rivals. This and help with monitoring the effectiveness of your paid ads, not to mention the professional creation of sales lead optimizing landing pages.

What we do for a successful campaign
Understanding Goals

AFSHAHIN professional team discusses all the objectives that you want to reach. We create the steps that help to achieve your goal.

Keyword Research

Keyword research is the important part of a Pay Per Click campaign. It is essential that you choose the right keywords for your campaign.

Proposal Strategy

After understanding your goals, we start from bid management. Our professionals helps you to organize the cost effective PPC campaign.

run and optimize campaign

Once your keywords are identified, the next step is to create the actual Ads. Crafting unique and creative headlines and descriptions ensures your Ads will stand apart from the competition, resulting in more clicks.

Our PPC Top Features
POPULAR QUESTIONS

The difference can be described simply as organic results are the results that match the user’s search query. They are the “natural” results that are displayed according to the algorithm of the search engine. Paid results are similar to advertisements, the owners have paid for their page to be associated with certain keywords and to have their web page displayed at the top of the search results.

They are any page that a visitor can “Land” on. It is a standalone page to direct visitors to another website to reach more potential customers. There are two types, Click-Through this directs the user to another page, and Lead Generation that is used to collect user data such as name and email in exchange for an item of value. These may include e-book’s, gifts, or other benefits. These are useful for directing traffic to your website.
 

Google Ads is an advertising service provided by Google, that allows advertisers to show clickable ads called Sponsored Links that work on a pay per click basis.
It can help your business by immediately increasing the exposure of the ad, increasing reach, targeting the region that your customer base is located, reporting to determine the effectiveness and customizable budgets. These benefits assist in generating more traffic to your website.

For effective Pay Per Click campaign, you need to do following things

  • Add more PPC keywords: By adding more keywords that are relevant to your business, you can expand the reach of your pay per click
  • Split Ad groups: By splitting up your ad groups into smaller and more relevant ad groups, you can improve click-through-rate (CTR)
  • Review costly PPC keywords: Review expensive and under performing keywords
  • Refine landing page: To align with individual search queries modify the content and call-to-action of your landing page
  • Add negative keywords: To improve campaign relevancy and reduce wasted spend, add non-converting terms /negative keywords. ( When search with that keyword, it will not show your website/content)