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Once the wireframe get approved at step 1, we’ll build prototype design to visually the idea
Once the concept design is approved, we’ll craft visuals to bring the branding idea to life.
Once the design is finalized, we’ll move to implementation, bringing the branding and visuals to life.
Once implemented, we’ll conduct thorough testing to ensure everything works perfectly before going live.
Once testing is complete, we’ll publish your project and take it live, ready to engage your audience.
Wheeler separates logos into four categories:
Wordmarks are freestanding word or multi-letter abbreviation groupings comprising a logo, a.k.a. logotypes. Companies with wordmark logos include eBay, IBM, CNN, Google, Kleenex, Saks Fifth Avenue and, yes, the publication you’re reading right now, Entrepreneur.
Letterform logos are comprised of a single letter. Think Honda, Uber, Unilever, Beats and McDonald’s.
Pictorial logos are illustrated symbols of recognizable things. Starbucks, Twitter and Playboy all have pictorial logos.
Abstract logos don’t represent anything otherwise recognizable, like abstract art. Perhaps the most famous brand to successfully pull off an abstract logo is Nike.
Unfortunately, there is no one type of logo that works for everyone, Wheeler says. “Which fits you best depends a lot on your name and what you provide or make.”
For example, if you have a short company name like eBay, a word-mark logotype could work well. Word-marks and letter-form logos generally help consumers remember your name better than abstract logos. If you opt for an abstract symbol, however, be sure it’s straightforward and mirrors the personality of your brand.
Your logo — from the color to the shape — should provide an immediate sense of what your company is all about.
“When people look at it, they should get a feel for your brand personality and your distinctive point of view,” Wheeler says. “They should know that you’re different from your competitors, you’re professional, a real business and you’re confident and successful in what you do.”
Amazon’s logo, represented by the company’s name, with an arrow below it pointing from the “a” to the “z,” is an example of a logo that embodies its namesake’s brand identity exceptionally well, according to Wheeler. “The arrow doubles as a smile that conveys friendly customer service and it connects the ‘a’ to the ‘z’ because Amazon offers everything A to Z. It’s all there.”